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Unfortunately gatekeeping education in the Tattoo Industry is rampant. The adverse power dynamic existing in too many tattoo studios more often than not creates conditions where apprentices are taken advantage of for free labor and even worse, cases of abuse have been documented.
Authentic and safe tattooing education should be available for anyone that has a desire to pursue the art. And, unlike traditional apprenticeships that often take years of working and laboring in studios with no timelines, doing menial tasks that can sometimes be irrelevant to the actual process of learning tattoo, here at HOUSE OF INK your only job is to learn the art of tattoo
House of Ink Tattoo University (HOITU) is a dedicated tattoo school where you will receive consistent and pre-scheduled one-on-one training and time with a professional artist to review your work and teach techniques. And although House of Ink does operate an official tattoo studio, you will not be required to service, clean or monitor the shop. You will not be required to submit to duty requests by other artists, employees, or management. No unpaid labor, no “grunt” work. You are there for one single purpose: To learn tattoo and become an experienced, confident and licensed Tattoo Artist.
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EQUIPMENT/SUPPLY LISTS TOTAL: $1378 — $2679
Apprentices will be required to maintain (and if necessary replace) all the listed equipment as well as any necessary tattoo machine replacement parts, springs and hardware. (Consult with a HOI representative to obtain our detailed machine parts, hardware and software supply list.)
Having an iPad is also a necessary requirement for the HOI Tattoo Apprenticeship course work. Apprentices will be learning advanced digital artwork-to-tattoo workflow as it pertains to the process and business of tattooing. This device will quickly become integral to all the business operations of each artist.INSTRUCTIONAL & LAB COSTS: $9000 (& Training requirements):
Payment options and financing may be available
There are a total of 3 Levels (Apprenticeship, Journeyman, Artist 1st Class).Each level of the Apprenticeship is 3-4 months long ($3000/per level).
In-Person Classes are once a week (Specific Day TBD)
Homework will be given and is integral to the training experience—Completing homework each week will be the admission requirement to enter the next training session. If a training session is missed, apprentice will have 3 days to make it up online with instructor and will be charged ($200) for extra time spent.Some training sessions will be done on Zoom, although a majority of classes will be done in-person at the HOI training center
Training Starting Date: TBD (next estimated start date: September 2026)
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Yes!
You can select Affirm or Paypal at checkout and choose from their financing options.
In-House Financing Available– Customized payment plans
For more details on in-house options, please reach out to Owner/Operator, Erik Hayos: Email
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Red Flags to Watch For
Be cautious if a shop asks for high fees without providing a structured curriculum.
—Double Charging: It is often considered a red flag if a shop requires both a high tuition fee and full-time unpaid labor (grunt work).
—No Portfolio Review: Reputable mentors usually only accept apprentices after a rigorous portfolio review; shops that accept anyone with "tuition money" may be focused more on profit than education.
—Lack of Transparency: Always ask for a written breakdown of what the tuition covers and the expected timeline for when you will begin tattooing.
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—Is this a traditional shop or a dedicated tattoo school? …Apprentices at a tattoo studio are often in competition with the general schedules and expectations of running a shop, and hence are often left in limbo without any solid guarantee of when they will be trained or how long the apprenticeship will even be. A dedicated tattoo school is able to give their students far more attention and direct hands-on training, including garunteed schedules and time frames when the apprenticeship will be complete.
—Does the shop expect you to do daily chores (like cleaning or front desk work) in addition to the fee? …Many shops unfortunately take advantage of apprentices as free labor, often saying its for the cost of the apprenticeship, and then never guaranteeing any actual training schedule or timeframe for completion of the apprenticeship. At a dedicated tattoo school (HOITU) you are not an employee or a shop laborer. You are simply here to learn and will be introduced to tattooing process and technique from the very beginning.
—Are they offering a guaranteed spot as a resident artist after you finish your apprenticeship?
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Erik (aka Matthew Hayos) is a 20+ year veteran tattoo artist, with extensive experience creating and facilitating educational workshops. Through the years he has created a detailed and thorough curriculum that covers the art, business and philosophy of tattoo.
Erik is a graduate (BFA) from The Academy of Art College in San Francisco, where he double-majored in Illustration and New Media / Web Design. Erik is also a military vet with a love of art, design, knowledge and structure, and after years of studying and practicing tattoo it became increasingly clear that the tattoo industry seriously lacked any organization or structure for safely and efficiently teaching the art of tattoo. Hence, the formation of The House of Ink Tattoo University.
Erik is currently a resident tattoo artist at Lash & Esthetic in Noblesville, Indiana. His love for tattoo is evident in his attention to all the finer details of a tattoo client’s experience as well as the tattoo itself. With two decades of experience, he specializes in fine line, illustrative, geometric, new traditional, & tribal fusion styles—creating custom designs that reflect each client’s individuality & vision.
Erik’s journey into tattooing started in 2004. Shortly after serving in the Navy, he undertook a tattoo apprenticeship in Nacogdoches, Texas. Erik then went and got a Bachelor of Arts (BFA) from The Academy of Art University in San Francisco (2010). He eventually migrated back to Texas where he tenured at Casey’s Tattoo Shop for four years, until April 2018 when he decided to migrated to Austin, Texas where he operated a private studio for almost seven years.
After relocating to the Midwest, Erik sought a space that matched his artistic values—professional, serene, and client-focused—and found his new creative home at Lash & Esthetic Studio in Noblesville, Indiana. Here, he combines technical artistry with an exceptional client experience, transforming tattooing into a creative & deeply personal ritual.
“I believe tattoo is a ritual, and that the experience is integral to the art—I perform a tattoo as much as I make or create it.”
HOI University Syllabus
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A tattoo apprenticeship is no place to learn how to draw. Any initiate should already have a more-than-basic proficiency within their craft and an intimate familiarity with all the mediums and tools associated with it (pens, pencils, brushes, etc.). The tattoo machine is a vibrating drawing tool and the apprentice should already know the basics of drawing with a steady hand before attempting to saddle a 3 to 14 round needle relentlessly drumming the skin at 100+ cycles a second. As tattoo artists we are drawing blood and pain from our canvas (our client’s skin) and we should treat this process with the utmost respect. Therefore, we should already be intermediate to advanced artists prior to picking up the tattoo machine.
Requirements
A portfolio of approximately 24 to 36 examples of the applicants artistic skill set and dedications (e.g. oil/acrylic painting, watercolor, pencil, pen & ink, digital drawing, etc.).
This portfolio should display a moderate to advance understanding of design & layout, anatomy (human, animal & plant), coloring theory, shading & light source, drawing perspective and style.
There is minimal classical artistic training at HOI University. Any initiate should already have a more-than-basic proficiency within their craft and an intimate familiarity with all the mediums and tools associated with it (pens, pencils, brushes, etc.). All initiates will be expected to maintain and continuously improve their own personal classical art abilities. All initiates are required to obtain their own continuing education and advance training within their classical art (drawing and painting classes/seminars, college courses, digital media tutorials, etc.). “Getting better” as an artist is not an option, it is a requirement and it is up to each individual initiate/artist to arrange the necessary time and instruction to promote maximum and continuing improvement of their classical art skills.
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The HOI University Tattoo Apprenticeship is a three level, and on average, one-year program, but this can depend on the skill level of the apprentice. Some students may advance slower, and some much faster, depending on prior training and artistic development. This program was designed to train intermediate to advanced level artist initiates into professional level proficiency within the art and business of tattooing.
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• Students will become familiar with all the local and state level laws and regulations regarding the tattoo industry and how to operate as a successful (legal and properly licensed) artist within it.
• First and foremost tattooing is a cosmetic medical procedure. Students will become familiar and proficient with all local and state level laws, regulations and procedures regarding proper cleaning and sterilization of all tattoo studio spaces and equipment.
• Students will become familiar and proficient with all tools, materials and techniques involved in the tattooing process.
— Processing and preparing client artwork and tattoo stencils
— Proper application of appropriate medical disinfectants and cleaners for human skin and/or equipment
— Setting up your tattoo workstation
— The execution of an actual tattoo onto the skin (Lining, Shading, Tattoo technique, etc)
— Proper aftercare and healing of a tattoo
— Post-tattoo cleanup and proper sterilization of all tattoo spaces and equipment
— Choosing/purchasing tattoo equipment/supplies
— Begin to build an online portfolio and tattoo artist presence (social media, website, etc)
— Become a licensed tattoo artist in Noblesville, IN, Hamilton County
• Students will complete all out-of-class assignments. This will include, but is not limited to: Portfolio Building (online & offline), Practicing Tattoo Techniques taught in the official training sessions, Gathering research for upcoming tattoo projects.
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• Students will become familiar with basic tattoo studio management
— Advanced Design Principles for Tattoo Artists
— Processing incoming client paperwork and appointment requests
—Creating and managing personal artist workflow (appointments, scheduling, timelines, and calendars)
— Setting up your tattoo workstation in and out of studio (travelling with tattoo equipment)
— Managing high-traffic client workflow during high-volume operating hours
— Maintaining proper equipment stock and supply chain within the artist’s personal tattoo business (studio)
— Building your Tattoo Business (Tattoo Shop or Private Studio?)
— Artist fitness, self-care, managing physical and mental health in the tattoo industry
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• Students will continue to become familiar with all the functions of managing business within a tattoo studio
—Streamlining personal artist workflow to accommodate higher volume schedules and operation (managing appointments and deposits, drawing timelines, and calendars)
—Protocols for tattooing outside of the licensed studio and attending tattoo conventions (local licensing and laws, permits, etc)
—Continuing self-education
—Tattoo Studio (and self) promotion and public relations